Question
Use the table below for your data which has the distribution of home ownership in a town of 16,020 homes. A developer is thinking about
Use the table below for your data which has the distribution of home ownership in a town of 16,020 homes. A developer is thinking about developing a new planned community with 300 units for sale. The table below, based upon developer research, lays out the distribution of homeowners by income decile and family type. The developer has decided the community is most likely to appeal families with one or more children; single parents and young professionals with no income. The sweet spot is people in those categories with incomes in the top 40% of families. Local brokers assume there should be 500 new sales each year for the next five years
The developer needs to sell 60 units per year for the project to be viable. The developer also believes that the new project will capture 20% of all sales within the targeted demographic.
A.How many sales are projected each year using these assumptions
B.should the project be greenlit.
C. If the developer changes the layout to also appeal to empty nester in the same income deciles, how many sales would be projected each year?
Income Deciles | Family with 1 or more children under 18 | Empty Nesters | Single Parents | Young Professionals, No Children | Other |
0-9 | 14 | 18 | 4 | 8 | 1 |
10-19 | 28 | 36 | 8 | 16 | 2 |
20-29 | 42 | 54 | 12 | 24 | 3 |
30-39 | 112 | 144 | 32 | 64 | 8 |
40-49 | 168 | 216 | 48 | 96 | 12 |
50-59 | 252 | 324 | 72 | 144 | 18 |
60-69 | 840 | 1080 | 240 | 480 | 60 |
70-79 | 1008 | 1296 | 288 | 576 | 72 |
80-89 | 2016 | 2592 | 576 | 1152 | 144 |
90-99 | 504 | 648 | 144 | 288 | 36 |
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| 4984 | 6408 | 1424 | 2848 | 356 |
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