Question
Use the table to indicate whether a high or low level of that category is associated with lower rivalry among competitors. Is buyer switching cost
Use the table to indicate whether a high or low level of that category is associated with lower rivalry among competitors. Is buyer switching cost high or low category associated with lower rivalry among compeitiors?
| Category | High | Low |
| Buyer switching cost |
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
