1. 1. Use the titles in the Go-to-Market Strategy for Saro Agro Allied chemical products,,, such as insecticides, pecticides, fungicides and herbicides.
      1. Buyer Immersion - Describe the customers/buyers? What do they value? What do they need? What are their challenges?
      2. Problem Statement - What is the main problem to solve for the customer?
      3. Product/Service Ideation - In your initial draft - List ideas you posted for the Design Ideation Discussion. (You will distill and develop your idea further for your final copy of this section of the Market Analysis Report.)
      4. Market Segmentation - Conduct high-level segmentation analysis and summarize at least two customer segments for the client's product or service. Include geographic data for a proposed St. Louis test market, demographic data, psychographic data, and behavioral data. Five years of historical consumer expenditure data from the Bureau of Labor Statistics Consumer Expenditure Survey has been provided in the course resources. If you would like to use Excel to copy/import for analysis purposes, use these Excel data sets (2016(Excel spreadsheet)/2017(Excel spreadsheet)/2018(Excel spreadsheet)/2019(Excel spreadsheet)/2020(Excel spreadsheet)). If you prefer using PDF files for more summary and highlighting purposes, use these PDF data sets (2016(PDF document)/2017(PDF document)/2018(PDF document)/2019(PDF document)/2020(PDF document)). The data sets in two versions are identical. To simplify and expedite work, everyone will use a test market of St. Louis, Missouri. These are the segments that would make up the client's Serviceable Available Market (SAM). (Refer to the Market Sizing Framework template for definition and context.)
      5. Customer/Buyer Targeting - Build a target buyer profile including at least one variable from all 4 data types--geographic, demographic, psychographic, and behavioraland a total of 12 variables.
      6. Buyer Persona - Build a creative buyer persona to bring the target buyer/customer to life.

includes 5 references please