Use the titles in the Go-to-Market Strategy Template to provide structure and include the following: Buyer Immersion - Describe the customers/buyers? What do they value? What do they need? What are their challenges? Problem Statement What is the main problem to solve for the customer? Product/Service Ideation - In your initial draft - List ideas you posted for the Design Ideation Discussion. (You will distill and develop your idea further for your final copy of this section