Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word analysis of the significance of the three Matrices regarding their relevance for strategic planning. Describe the key information for each of the three matrices and how information from each will influence recommendations for strategic plans to improve the position of the company. Without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information. ( Under Armour)

Division	Percent of Firm's Division Revenues	Estimated IFE Score	Estimated EFE Score
Apparel	########	3.7	3.8
Footwear	$282,721	3.4	3.2
Accessories	$106,650	3.2	2.0
Licensing Revenue	$36,606	2.0	1.3
Corporate Other	$4,444	1.0	1.1

Division	Your Firm's Division Revenues	Top Firm in Industry Division Revenues	Industry Sales Growth Rate	Relative Market Share Position
North America	$243	$17,179	-0.20	0.01
EMEA	$24	$11,456	-0.12	0.00
Asia-Pacific	$22	$2,671	0.10	0.01
Latin America	$4	$2,671	-0.05	0.00
Other	-$207	$40,000	-0.18	-0.01