Use this linkhttps://sloanreview.mit.edu/video/move-beyond-kpi-accountability/

(Links to an external site.)

to watch the videoson howNorthwestern Mutual, JetBlue, GoDaddy,andBeth Israel Deaconess Medical Centerused data analytics to drastically change the way their organizations do their business so that to serve customers better.Read this articlehttps://www.icas.com/ca-today-news/10-companies-using-big-data

(Links to an external site.)

on how companies use data analytics and quantitative modeling to boost their brand.

Prepare a brief reflection (up to 2 paragraphs) discussing the key benefits of data analytics and quantitative modeling in supporting decision-making.Use examples from the readings recommended above; you can also use examples from your professional experience.