Use this template as a guide to create a rough outline, sculpted (headings, lists) document. The document should end up being 3-5 pages long. The document does not need to be finely polished a rough outline style is fine. Please highlight or italicize your answers.

Company of Choice Case Study Brief: Homedepot

Case Study Brief. Complete the following sections based on sources you find.

Company (choose a publicly traded company it can be one you work for, are a customer of, or simply have an interest in) Wall Street Journal Business and NY Times Business are great places to peruse company news for ideas.

Sources (at least three sources that give revealing information about the company company websites, news articles from nytimes.com, wsj.com, other business news, Morningstar, Bloomberg, interviews, etc.)

Business Model

Describe companys value proposition.

What is its product/service?

What consumer/customer need(s) does it meet?

What is its profit formula (revenue sources minus costs how does it get revenue? What are its costs)?

Competition

Who else provides this product/service (who are its competitors)?

Industry name?

Competitive position? Use Porters Five Generic Strategies to plot/describe the companys competitive position (or a few of its products) axes = product differentiation and market reach). See slide on this OR use online search for Five Generic Strategies model.

Financials (recent years)

Annual revenue?

Annual EPS Earnings Per Share?

Profit ratios?

Market capitalization?

Other financial ratios and data?

How do the above financials compare to those in its industry?

Operations

Employees?

Countries?

Markets?

Number of factories/facilities?

Current Issues

Whats going on with this company?

With this industry?

What are news articles reporting?

What numbers are changing? (revenue, profits, employees, customers, suppliers, etc.)