User-generated commercials seem to be part of a broader trend toward user-generated content of all sorts. Examples include Instagram, Tik Tok, Facebook, Twitter, (where users post photos and comment on others), blogging, and video-sharing sites like YouTube. Research the concept of user-generated media (also known as new media). Discuss how the user-generated commercials add value and how they may be enhancing a product's strategic plan. What ethical issues may be emerging? Please give an example in your life how a company is using new media to enhance their marketing offering.