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uses data, statistics, mathematics, and technology to solve marketing business problems while relying on enhanced computer processing power, knowledge of mathematical modeling, computer programming skills,

uses data, statistics, mathematics, and technology to solve marketing business problems while relying on enhanced computer processing power, knowledge of mathematical modeling, computer programming skills, and access to specialized software packages.
Multiple Choice
Behavioral targeting
Perceptual mapping
Marketing analytics
Retailing research
Shopper marketing
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