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Using a company that you know or fictitious company briefly states its main business. (a) Define and explain what you understand by TOWS (10 marks)

Using a company that you know or fictitious company briefly states its main business. (a) Define and explain what you understand by TOWS (10 marks) (b) Draw a TOWS Matrix and indicate appropriate columns for Strengths, Weaknesses, Opportunities and Threats? (10 marks) (c) List down the companys Strengths, Weaknesses, Opportunities and Threats?

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