Question
Using a Division II NCAA Member School , analyze the finances of the institutions athletic department. Stay within the context of the overall picture of
Using a Division II NCAA Member School , analyze the finances of the institutions athletic department.
Stay within the context of the overall picture of the entire school. What does the athletic program contribute to the school financially and in other ways? What does the athletic program cost the school financially and in other ways?
Choice of Institution: Any member of NCAA Division II except Post University
Basic sources of data:
- EADA reports from the US Department of Education
- NCAA.org
- Institutional Website
- Institutional Athletic Website
- Athletic Conference Website
- News Reports
- Your personal knowledge of the school
- Other reliable sources
Suggested Methods (include more than one):
Analyze the EADA examining costs & revenues
Compare to the schools conference members. Do the numbers vary? How much? (e.g., spending per student-athlete, game day expenses, coaching expenses)
Compare the schools athletic financial performance over time? Which way are things going?
Consider using a SWOT analysis
Other analytical tools (examples will be available)
At a minimum, make sure you answer questions such as:
- Would you increase the athletic budget or decrease it? Why?
- Would you emphasize a specific sport for increase/decrease? Why?
- Do you think the athletic program has a positive or negative impact on the overall finances of the school? Why?
- Are there necessary capital expenditures on the horizon? How will they need to be funded?
- Is the school in the right conference? The right Division of the NCAA?
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