Question
Using a named service organisation in ghana identify 4 service characteristics of the service firm. 2. Discuss the marketing complications of these service characteristics 3.
Using a named service organisation in ghana identify 4 service characteristics of the service firm.
2. Discuss the marketing complications of these service characteristics
3. Recommend appropriate marketing strategies you can adopt to manage these complications
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Using a named service organization in ghana identify 4 service characteristics of the service firm We will use GCB Bank Limited as a service firm Headquartered in Accra GCB Bank Limited adopted its cu...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
