Using a New Zealand examples, highlight four businesses to explain the four areas of Porters generic strategies framework. (4 marks)

Differentiation - where the organizations resources and attention are directed towards distinguishing its products from those of the competition

Cost leadership - where the organizations resources and attention are directed towards minimizing costs to operate more efficiently than the competition

Focused differentiation - where the organization concentrates on one special market segment and tries to offer customers in that segment a unique product

Focused cost leadership - where the organization concentrates on one special market segment and tries in that segment to be the provider with lowest costs