Using ABC analysis, and the information in Exhibits 2 and 4, calculate the loss per household for the six customer profiles per Exhibit 4. Round your calculations to the nearest dollar. Please show your calculations as well. I want to know how to arrive at the answer, not just the answer. Thank you!
AIMS EXIBIT 2 Unit Cost Calculations (2000 estimate) 3090 Driver Driver Units 7 Cost/Unit Processes Interactions Branches $65,200 Weighted "Interactions" 875,000 $ 74.51 Telephones (Call Center) Rep Assisted Automated On Line $ 574,200 $ 56,200 Calls Calls 54,200,000 74,100,000 $ 10.59 S76 Visits $ 101,600 $ 14,400 Visits Quotes 78,133,000 718,200,000 $ 1.29 $ 02 Quotes only Back Office Set-up New Accounts Account Maintenance Transactions Processing $ 48,000 $ 253,200 $ 200,100 New Accts. Accounts Weighted "Transactions" (Trades, etc.) 2,424,000 10,300,000 18,475,000 $ 19.80 $ 24.56 $ 10.83 Marketing Development & Retention Acquisition 5% S 116,400 S 216,300 % of Revenue New Households $2,173 billion 600,000 $361 Total $1,645,600 AIMS EXHIBIT 4 Profiles of Selected "Tenth Decile" Households (2000 estimates) AT Retiree (100-500) (60-200) The "Average" Customer TV Boomer 23 HNW 2M+ .5M-2M 12 200 300 200 5.400 37,600 196 180 97 629 221 26,000 75 80 298 3171 115 2,732 24,355 12 14 19.1 20.1 185.1 4,8 2.66 27 16 Branch Visits Rep-Assisted Calls Automated Calls On Line Visits On Line Quotes "Transactions" Number of Accounts Assets (000) Mutual Funds Investment Securities Revenue per Household Mutual Fund Fees Brokerage Fees Revenue-Average Basis Points Mutual Fund Fees Brokerage Fees 460 546 | 27 74 80 1,3817 1,404 1,415 1,586 192 1,452 un entorn de les + 30 18 30 42 *Including trades for which AIMS charged an average of $30. (through a broker) or $16. (on-line). It should be clear that many transactions are not trades and thus are not revenue producing (naire changes, address changes, dividend payments, or stock splits, for example). AIMS EXIBIT 2 Unit Cost Calculations (2000 estimate) 3090 Driver Driver Units 7 Cost/Unit Processes Interactions Branches $65,200 Weighted "Interactions" 875,000 $ 74.51 Telephones (Call Center) Rep Assisted Automated On Line $ 574,200 $ 56,200 Calls Calls 54,200,000 74,100,000 $ 10.59 S76 Visits $ 101,600 $ 14,400 Visits Quotes 78,133,000 718,200,000 $ 1.29 $ 02 Quotes only Back Office Set-up New Accounts Account Maintenance Transactions Processing $ 48,000 $ 253,200 $ 200,100 New Accts. Accounts Weighted "Transactions" (Trades, etc.) 2,424,000 10,300,000 18,475,000 $ 19.80 $ 24.56 $ 10.83 Marketing Development & Retention Acquisition 5% S 116,400 S 216,300 % of Revenue New Households $2,173 billion 600,000 $361 Total $1,645,600 AIMS EXHIBIT 4 Profiles of Selected "Tenth Decile" Households (2000 estimates) AT Retiree (100-500) (60-200) The "Average" Customer TV Boomer 23 HNW 2M+ .5M-2M 12 200 300 200 5.400 37,600 196 180 97 629 221 26,000 75 80 298 3171 115 2,732 24,355 12 14 19.1 20.1 185.1 4,8 2.66 27 16 Branch Visits Rep-Assisted Calls Automated Calls On Line Visits On Line Quotes "Transactions" Number of Accounts Assets (000) Mutual Funds Investment Securities Revenue per Household Mutual Fund Fees Brokerage Fees Revenue-Average Basis Points Mutual Fund Fees Brokerage Fees 460 546 | 27 74 80 1,3817 1,404 1,415 1,586 192 1,452 un entorn de les + 30 18 30 42 *Including trades for which AIMS charged an average of $30. (through a broker) or $16. (on-line). It should be clear that many transactions are not trades and thus are not revenue producing (naire changes, address changes, dividend payments, or stock splits, for example)
