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USING ACTIVE AUDIENCE THEORY AND ADORNOS THEORIES ON THE EFFECTS OF CAPITALISM ON POPULAR MUSIC, DISCUSS HOW DICK CLARK WAS ABLE TO UTILIZE AND PROFIT

USING ACTIVE AUDIENCE THEORY AND ADORNOS THEORIES ON THE EFFECTS OF CAPITALISM ON POPULAR MUSIC, DISCUSS HOW DICK CLARK WAS ABLE TO UTILIZE AND PROFIT OFF OF TEENAGERS, AS BOTH A MARKETING TOOL AND A CULTURAL ICON. (10 marks) Define active audience theory. Define Adorno's theory. Discuss Dick Clark. Provide examples of how Dick Clark used and profited off teenagers. Provide examples of Dick Clark creations. Explore music marketing. Apply both theories to the process.

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