Question
Using all of the IMC information pertaining to global markets in an owned media, paid media and earned media strategy, identify what the optimal blend
Using all of the IMC information pertaining to global markets in an owned media, paid media and earned media strategy, identify what the optimal blend is of owned, paid and earned marketing communication for your Colgate Toothpaste in Brazil
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Business Law and the Legal Environment
Authors: Jeffrey F. Beatty, Susan S. Samuelson, Patricia Sanchez Abril
8th edition
1337404667, 1337404662, 9781337404532, 1337404535, 978-1337736954
