• Using all the core Consumer Behavior concepts you are to create an piece of communication stimulus based on branding a mundane everyday object.... Object could be an umbrella, a chair, a table.... anything you can think of... just use your imagination!!!!!! The communication stimulus should be an advertisement i.e. print media, a billboard a TV commercial, a series of web ads or an Instagram campaign. Consider the “What, Why, How, Where and When” Whilst thinking, planning and executing your idea you should consider: What meaning do you want to attach to the object? What perceptions do you want to change? How do you want them to feel about the object? Who are you trying to influence? What “style & tone of voice” will appeal? Why should they believe you? Where will you advertise? When will you advertise?