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Using as an example of a company that has gone out of business or is declining in profit, what do you feel was their largest

Using as an example of a company that has gone out of business or is declining in profit, what do you feel was their largest mistake? Might the company have been successful if they had done a better job implementing their strategies or was their primary strategy flawed? Use the Vermeulen & Sivanathan (2017) article as a source. Do not use Blockbuster as the company

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