• Using brand and ecosystem reputation as leverage (FO)

By focusing on customer loyalty and retention, Apple can benefit from its strong brand reputation and ecosystem. Apple can increase brand loyalty by consistently producing high-quality products and providing a consistent user experience across all of its devices. Leveraging its strengths in brand, reputation, and ecology while tackling drawbacks like high production costs is part of this approach.

Apple could offer attractive trade-in programs, installment plans, and cheaper product versions to grow its customer base and penetrate price-sensitive countries. By doing this, Apple can retain existing customers, attract new ones, and increase market share.

• Second Generation Strategy: Innovation and Diversification (FA)

Apple can stimulate innovation and expand its product line by placing a strong emphasis on research and development. To take advantage of new possibilities, this approach leverages Apple's capabilities in research and development and brand recognition. To develop unique experiences and products, Apple may invest in cutting-edge technologies such as augmented reality (AR) and virtual reality (VR).

For example, adding health monitoring capabilities to the Apple Watch or creating new smart home devices. Apple can maintain its competitive advantage, attract new consumers, and generate new revenue streams by continually pushing the technological frontier and expanding its product line.

• International expansion and market penetration (DA)

To face external challenges and capitalize on market opportunities, Apple may adopt a strategy of market penetration and global growth. Exploiting the potential of new markets and expanding your geographic reach are two components of this approach. Apple may adjust its marketing strategy, product lines, and pricing to meet specific requirements and tastes in different regions.

For example, Apple could produce cheaper versions of products or regionalize content and services in price-sensitive regions. Apple can reduce the risk of intense competition and economic uncertainty, while attracting new categories of consumers and increasing revenue growth by increasing its presence in developing regions and strengthening its position in existing ones.

1. Classify the strategies by their type, explain why you understand that they belong to that type. 

2. Describe each strategy in two SMART objectives.