Using BSG Online simulation, I'm struggling to get EPS and ROE up. I was messing with the numbers in distribution and marketing but it didn't change by much exactly. My Net profits and ending cash seem fine, they went up. How can I work on getting EPS and ROE up, using the options I have available to me, thank you!

Above is what the main screen looks like, we have to improve everything above the expectations in the bottom left, so that our stock price can go up also.

Above is some of the other screens with options to do so. We managed to get EPS and ROE up, but we did so by just changing random numbers, I would appreciate any insight on how to actually coordinate ourselves.

G-Unit Company - Year 14 Help Print Save Decisions Decisions / Reports Menu WHOLESALE MARKETING North America Market Year 13 Year 14 4.8* 4.3* 360 395 49.00 (53.00 12,000 16000 5.00 15.00 Marketing variables gen- S/Q Rating (weighted average) erated by production and marketing decisions in Y14. Models Available (weighted average) Wholesale - Wholesale Price to Retailers (5/pair) Marketing Brand Advertising (5000s) Decisions Mail-in Rebate (53 to 515 per pair) Delivery Time (1 to 4 week delivery) Retailer Support (50 to $10000 per outlet) Retail Outlets willing to carry your brand) Marketing variables de termined by prior-year Celebrity Appeal (sum of appeal indices for all celebrities under contract) decisions / outcomes. Brand Reputation (prior-year image rating) Europe-Africa Market Year 13 Year 14 4.7* 4.3* 368 392 53.50 55.50 | 9,000 17000- 5.00 5.00 ) 3 (3 3,250 3000 840 771 Latin America Market Year 13 Year 14 4.6* 4.2* 346 399 53.00 56.00 7,500 6500 4.00 3.00 Asia-Pacific Market Year 13 Year 14 4.5+ 4.2* 349398 49.00 68.00 9,000 (16000- 5.00 5.00 2 2.250 2.250 2000 2,750 609 2500 601 789 881 636 0 64 64 64 64 64 64 64 64 DECISION ENTRIES -YEAR 14 Compensation & Training Branded Production Production Facilities Distribution & Warehouse Internet Marketing Wholesale Marketing Private-Label Operations Celebrity Endorsements Corporate Citizenship Finance & Cash Flow FOOTWEAR INDUSTRY REPORT Page 1 (Scoreboard) Page 2 (EPS, ROE, Stock Price) Page 3 (Credit Rating, Image, CSRC) Page 3b (Bonus Point Awards) Page 4 (Industry Overview) Page 5 (Financial Statistics) Page 6 (Production Benchmarks) Page 7 (Operating Benchmarks) Page 8 (Celebrities, Price Trends) Wholesale Market Share (% of total regional sales volume) Pairs Available for Sale (after filing internet orders) (000s) Wholesale Demand for Branded Pairs Required Inventory (needed to achieve delivery time) Surplus (Shortfall) of Branded Pairs Year 13 Actual 9.8% 2.877 1,848 172 +493 Year 14 Projected 11.8% 2,171 2,313 235 Year 13 Actual 8.6% 2,513 1,390 95 +990 Year 14 Projected 11.6% 2,747 1,966 157 +624 Year 13 Year 14 Actual Projected 9.7% 7.8% 1,4891,249 1,285 1,125 Year 13 Year 14 Actual Projected 10.0% 10.6% 1.583 1,546 1,337 1,540 62 92 -86 79 -371 Revenue, Cost, and Profit Projections for Year 14 S000s Sipair 102,608 53.00 0 0.00 102,608 53.00 49,301 25.47 8,018 4.14 19,568 10.11 3,985 2.06 21.736 11.23 21.2% Gross Wholesale Revenues Exchange Rate Adjustments Net Wholesale Revenues Cost of Pairs Sold Warehouse Expenses Marketing Expenses Administrative Expenses Operating Profit (Loss) Operating Profit Margin S000s Spair 109,113 55.50 -622 -0.32 108.491 55.18 58,522 29.77 8,531 4.34 19,865 10.10 4.046 2.06 17,527 8.92 16.2% S000s Slpair 76,500 68.00 -14,497 -12.89 62,003 55.11 25,488 22.66 5,110 4.54 14,878 13.22 2,315 2.06 14,212 12.63 22.9% 5000s S/pair 81,424 56.00 -15,658 -10.77 65,766 45.23 54.645 37.58 6,212 4.27 7,892 5.43 2.994 2.06 -5.977 -4.11 -9.1% CARADETITIVI INTELLIGE Projected Y14 Performance i Investor Scoring Measures Year 14 Expectation EPS (eamings per share) $2.58 $4.00 ROE retum on equity) 20.1% 24.0% Credit Rating B+ A- Image Rating 67 Change Other Measures Year 14 from Y13 Net Revenues (5000s) 545,138 +14.1% Net Profit (S000s) 56,792 +35.0% Ending Cash ($000s) 73,883 +73,883 Competitive - Assumptions 75 4.1 * 390 models $1 52.44 $ 12063 $ 4.60 S S/Q Rating Model Availability Wholesale Price (5 per pair) Brand Advertising (S000s) Rebate Offer (s per pair) Delivery Time (weeks) Retailer Support (s per outlet) Retail Outlets Celebrity Appeal Brand Reputation 2.8 (4.1 * 373 models $(54.69 $( 10625 $14.80 2.8 weeks $( 3219 1,436 outlets 101 70 4.0 * 352 models $ 55.50 $ 6688 $ 3.90 3.5 weeks $( 1938 ) weeks (3.9 )* 355 models $( 52.56 $ 9688 $ 4.80 3.4 weeks $ 2375 1,030 outlets 100 70 ee $(3094 1,184 outlets 100 Industry averages for these vari- ables determined by prior-year decision entries and outcomes 869 outlets 100 70 3 2 0 2 2 2 NCIS HUVY UNITE. Help- Asia-Pacific Print Save Decisions Latin America Facility TRAINING North America Europe Africa Facility North America Facility WORKFORCE COMPENSATION FOOTWEAR PRODUCTION Europe, Africa Facility Asia-Pacific Facility Latin America Facility Facility y Com wy Industry Cory 35.100 35030 Awad 21.018 12.333 12 363 12 353 Materials Standard Materials % Superior Materials Number of Models Styles Enhanced Styling Features TOM / 6-Sigma Quality Program Ice Pay 50- S0.30 - 50- 6 .00 0.30 1 Prior-Year Compensation and Productivity Data Workforce - Base Wages Fringe Benefits Total Regular Compensation Overtime Pay Total Compensation Incentive Pay as of Regular Compensation Workforce Productivity 3336 16 851 13 613 0.0* 176 1700 Rating w as ect Rate of Production Capability Without Overtime Maximum Overtime 6,000 cars 5.000 6.000 +1% 12.487 Production Needed in Year 14 8.900 Compensation and Training of Production Workers 1260 curre neem d Base Wage ) Incentive Pay ) Fringe Benefits Total Regular Compensation Overtime Pays ) Total Compensation Incentive Pay as % of Regular Com Best Practices Training Mads Cost Impact 1000 800 Nos production at the beging of the curren t 0 Production C on t ent in the iction Regular Time Overtime Total Production Capability to be Manufactured in Y14 T UNO 4300 Regular Time Product DOO Over Production Relected Pairs Net Branded Production pabay Remaining for Private Label Operations Supervisory Staff 40 And Ave. Su 25 Cat Prior Year Supervisory Compensation 61726272 Supervisory Compensation 4 66,343 24%. 27.851 bed Pairs Projected Workforce Productivity Number of Workers Employed 5000 Spal lated with Sipar woer Cost of Labor Production Base Wipes Materials Cost Labor Cost Enhanced Styling Features TOMISO Program Production Run Set Up with Footwear Production Fringe Benefits Overtime Pay Tool Best Practices Training Expenditures Supervisory Compensowy Total cost of Production Labor Depec Total Branded Production Cost 14 Materials Prices Standard Materials 2251 Superior Materials $11.130 32 2205 Decem b er Africa North America Asia-Pacific EQUIPMENT FOR FOOTWEAR PRODUCTION Latin America BRANDED DISTRIBUTION North America Europe Africa Asia Pacific America Space Awable for Footwear Production Equipment Y14 Production Equipments Place of Y16 Purchase of Production News Equipment Refurbished 200 Sale of Existing Equipment Total Footwear Production Capability in Y14 Percentage of New Refurbished Production Equipment Pairs to be shipped from Facy Europeica Who Remaining Pairs to be shipped out WAREHOUSE OPERATIONS Nom Warehouse Warehouse se Warehouse European Africa Asia Pacific the year 13 NO Inventory Over Inventory Clearance PRODUCTION IMPROVEMENT OPTIONS Option Purchase of special equipment A to reduce reject rate by 50% Option Layout revisions to reduce pro B duction run setup costs by 50% Option Purchase of special equipment C to increase so rating by 1 star C Option Robot-assisted production to in D crease worlar productivity by 50% NO Done NO Statistics -Discounted Clearance Reves Direct Cost of Pairs Cleared Marga Over De Cost NO NO NO NO 557.600 Incoming Shipment from North A rka Facy Europe Akalay North America Facility Eur Europe Africa Asta Pacific Latin America 6,000 SPACE FOR PRODUCTION EQUIPMENT Spacin 00s - Equipment Space at the End of Year 13 Construction of Additional Space Space Available for Equipment in Year 14 Construction of New Additional Space Space Available for Production Equipment in Year 15 America Pair Aviate for Sale in Year 16 Protected Demand Required Inventory Projected Inventory Surplus Short Projected Distribution and Warehouse Costs Exchange Rate Cost Adjustment Distribution and Freight on Footwear Spments Costs 0. 0 Capital Olays Year Purchase of New Equine Total Distand Whis. Costs Purchase of Refurbished Equipment -Book Value of Equipement Sold Equipment Upgrade Options Energy Efficiency l atives New Additional Face Space Net Capital Outlays in Year 14 Europe Africa AsiaPacific INTERNET MARKETING WHOLESALE MARKETING North America Europe Ac c ife America Models Awit wers R Price O 0000 Search Engine Advertising Free Song Celebrity Appeal Brude CA bernet Sales Volume for Sale Surplus Sharof Branded Pars Revenue, Cost and Profit Projections Reven. Cost and Exchange Rate M e 500 550 Groentent Revenge Exchange Rate M Adjusted GrossRevens - Shipping Fees Net Internet Revens Cost of Pairs Sold Warehouse Expenses Marketing L es Adestrative Expenses Operating ProLoss) Operating Profit Margia Costo Pin 11.395 2162 pens Operating Profess) Operating ProMar w SIQ Rating Models Available Brand Advertising Recall Prices Search Engine Advertising Free Shipping Celebrity Appeal $ 12,063 0580 . 172.16 . G-Unit Company - Year 14 Help Print Save Decisions Decisions / Reports Menu WHOLESALE MARKETING North America Market Year 13 Year 14 4.8* 4.3* 360 395 49.00 (53.00 12,000 16000 5.00 15.00 Marketing variables gen- S/Q Rating (weighted average) erated by production and marketing decisions in Y14. Models Available (weighted average) Wholesale - Wholesale Price to Retailers (5/pair) Marketing Brand Advertising (5000s) Decisions Mail-in Rebate (53 to 515 per pair) Delivery Time (1 to 4 week delivery) Retailer Support (50 to $10000 per outlet) Retail Outlets willing to carry your brand) Marketing variables de termined by prior-year Celebrity Appeal (sum of appeal indices for all celebrities under contract) decisions / outcomes. Brand Reputation (prior-year image rating) Europe-Africa Market Year 13 Year 14 4.7* 4.3* 368 392 53.50 55.50 | 9,000 17000- 5.00 5.00 ) 3 (3 3,250 3000 840 771 Latin America Market Year 13 Year 14 4.6* 4.2* 346 399 53.00 56.00 7,500 6500 4.00 3.00 Asia-Pacific Market Year 13 Year 14 4.5+ 4.2* 349398 49.00 68.00 9,000 (16000- 5.00 5.00 2 2.250 2.250 2000 2,750 609 2500 601 789 881 636 0 64 64 64 64 64 64 64 64 DECISION ENTRIES -YEAR 14 Compensation & Training Branded Production Production Facilities Distribution & Warehouse Internet Marketing Wholesale Marketing Private-Label Operations Celebrity Endorsements Corporate Citizenship Finance & Cash Flow FOOTWEAR INDUSTRY REPORT Page 1 (Scoreboard) Page 2 (EPS, ROE, Stock Price) Page 3 (Credit Rating, Image, CSRC) Page 3b (Bonus Point Awards) Page 4 (Industry Overview) Page 5 (Financial Statistics) Page 6 (Production Benchmarks) Page 7 (Operating Benchmarks) Page 8 (Celebrities, Price Trends) Wholesale Market Share (% of total regional sales volume) Pairs Available for Sale (after filing internet orders) (000s) Wholesale Demand for Branded Pairs Required Inventory (needed to achieve delivery time) Surplus (Shortfall) of Branded Pairs Year 13 Actual 9.8% 2.877 1,848 172 +493 Year 14 Projected 11.8% 2,171 2,313 235 Year 13 Actual 8.6% 2,513 1,390 95 +990 Year 14 Projected 11.6% 2,747 1,966 157 +624 Year 13 Year 14 Actual Projected 9.7% 7.8% 1,4891,249 1,285 1,125 Year 13 Year 14 Actual Projected 10.0% 10.6% 1.583 1,546 1,337 1,540 62 92 -86 79 -371 Revenue, Cost, and Profit Projections for Year 14 S000s Sipair 102,608 53.00 0 0.00 102,608 53.00 49,301 25.47 8,018 4.14 19,568 10.11 3,985 2.06 21.736 11.23 21.2% Gross Wholesale Revenues Exchange Rate Adjustments Net Wholesale Revenues Cost of Pairs Sold Warehouse Expenses Marketing Expenses Administrative Expenses Operating Profit (Loss) Operating Profit Margin S000s Spair 109,113 55.50 -622 -0.32 108.491 55.18 58,522 29.77 8,531 4.34 19,865 10.10 4.046 2.06 17,527 8.92 16.2% S000s Slpair 76,500 68.00 -14,497 -12.89 62,003 55.11 25,488 22.66 5,110 4.54 14,878 13.22 2,315 2.06 14,212 12.63 22.9% 5000s S/pair 81,424 56.00 -15,658 -10.77 65,766 45.23 54.645 37.58 6,212 4.27 7,892 5.43 2.994 2.06 -5.977 -4.11 -9.1% CARADETITIVI INTELLIGE Projected Y14 Performance i Investor Scoring Measures Year 14 Expectation EPS (eamings per share) $2.58 $4.00 ROE retum on equity) 20.1% 24.0% Credit Rating B+ A- Image Rating 67 Change Other Measures Year 14 from Y13 Net Revenues (5000s) 545,138 +14.1% Net Profit (S000s) 56,792 +35.0% Ending Cash ($000s) 73,883 +73,883 Competitive - Assumptions 75 4.1 * 390 models $1 52.44 $ 12063 $ 4.60 S S/Q Rating Model Availability Wholesale Price (5 per pair) Brand Advertising (S000s) Rebate Offer (s per pair) Delivery Time (weeks) Retailer Support (s per outlet) Retail Outlets Celebrity Appeal Brand Reputation 2.8 (4.1 * 373 models $(54.69 $( 10625 $14.80 2.8 weeks $( 3219 1,436 outlets 101 70 4.0 * 352 models $ 55.50 $ 6688 $ 3.90 3.5 weeks $( 1938 ) weeks (3.9 )* 355 models $( 52.56 $ 9688 $ 4.80 3.4 weeks $ 2375 1,030 outlets 100 70 ee $(3094 1,184 outlets 100 Industry averages for these vari- ables determined by prior-year decision entries and outcomes 869 outlets 100 70 3 2 0 2 2 2 NCIS HUVY UNITE. Help- Asia-Pacific Print Save Decisions Latin America Facility TRAINING North America Europe Africa Facility North America Facility WORKFORCE COMPENSATION FOOTWEAR PRODUCTION Europe, Africa Facility Asia-Pacific Facility Latin America Facility Facility y Com wy Industry Cory 35.100 35030 Awad 21.018 12.333 12 363 12 353 Materials Standard Materials % Superior Materials Number of Models Styles Enhanced Styling Features TOM / 6-Sigma Quality Program Ice Pay 50- S0.30 - 50- 6 .00 0.30 1 Prior-Year Compensation and Productivity Data Workforce - Base Wages Fringe Benefits Total Regular Compensation Overtime Pay Total Compensation Incentive Pay as of Regular Compensation Workforce Productivity 3336 16 851 13 613 0.0* 176 1700 Rating w as ect Rate of Production Capability Without Overtime Maximum Overtime 6,000 cars 5.000 6.000 +1% 12.487 Production Needed in Year 14 8.900 Compensation and Training of Production Workers 1260 curre neem d Base Wage ) Incentive Pay ) Fringe Benefits Total Regular Compensation Overtime Pays ) Total Compensation Incentive Pay as % of Regular Com Best Practices Training Mads Cost Impact 1000 800 Nos production at the beging of the curren t 0 Production C on t ent in the iction Regular Time Overtime Total Production Capability to be Manufactured in Y14 T UNO 4300 Regular Time Product DOO Over Production Relected Pairs Net Branded Production pabay Remaining for Private Label Operations Supervisory Staff 40 And Ave. Su 25 Cat Prior Year Supervisory Compensation 61726272 Supervisory Compensation 4 66,343 24%. 27.851 bed Pairs Projected Workforce Productivity Number of Workers Employed 5000 Spal lated with Sipar woer Cost of Labor Production Base Wipes Materials Cost Labor Cost Enhanced Styling Features TOMISO Program Production Run Set Up with Footwear Production Fringe Benefits Overtime Pay Tool Best Practices Training Expenditures Supervisory Compensowy Total cost of Production Labor Depec Total Branded Production Cost 14 Materials Prices Standard Materials 2251 Superior Materials $11.130 32 2205 Decem b er Africa North America Asia-Pacific EQUIPMENT FOR FOOTWEAR PRODUCTION Latin America BRANDED DISTRIBUTION North America Europe Africa Asia Pacific America Space Awable for Footwear Production Equipment Y14 Production Equipments Place of Y16 Purchase of Production News Equipment Refurbished 200 Sale of Existing Equipment Total Footwear Production Capability in Y14 Percentage of New Refurbished Production Equipment Pairs to be shipped from Facy Europeica Who Remaining Pairs to be shipped out WAREHOUSE OPERATIONS Nom Warehouse Warehouse se Warehouse European Africa Asia Pacific the year 13 NO Inventory Over Inventory Clearance PRODUCTION IMPROVEMENT OPTIONS Option Purchase of special equipment A to reduce reject rate by 50% Option Layout revisions to reduce pro B duction run setup costs by 50% Option Purchase of special equipment C to increase so rating by 1 star C Option Robot-assisted production to in D crease worlar productivity by 50% NO Done NO Statistics -Discounted Clearance Reves Direct Cost of Pairs Cleared Marga Over De Cost NO NO NO NO 557.600 Incoming Shipment from North A rka Facy Europe Akalay North America Facility Eur Europe Africa Asta Pacific Latin America 6,000 SPACE FOR PRODUCTION EQUIPMENT Spacin 00s - Equipment Space at the End of Year 13 Construction of Additional Space Space Available for Equipment in Year 14 Construction of New Additional Space Space Available for Production Equipment in Year 15 America Pair Aviate for Sale in Year 16 Protected Demand Required Inventory Projected Inventory Surplus Short Projected Distribution and Warehouse Costs Exchange Rate Cost Adjustment Distribution and Freight on Footwear Spments Costs 0. 0 Capital Olays Year Purchase of New Equine Total Distand Whis. Costs Purchase of Refurbished Equipment -Book Value of Equipement Sold Equipment Upgrade Options Energy Efficiency l atives New Additional Face Space Net Capital Outlays in Year 14 Europe Africa AsiaPacific INTERNET MARKETING WHOLESALE MARKETING North America Europe Ac c ife America Models Awit wers R Price O 0000 Search Engine Advertising Free Song Celebrity Appeal Brude CA bernet Sales Volume for Sale Surplus Sharof Branded Pars Revenue, Cost and Profit Projections Reven. Cost and Exchange Rate M e 500 550 Groentent Revenge Exchange Rate M Adjusted GrossRevens - Shipping Fees Net Internet Revens Cost of Pairs Sold Warehouse Expenses Marketing L es Adestrative Expenses Operating ProLoss) Operating Profit Margia Costo Pin 11.395 2162 pens Operating Profess) Operating ProMar w SIQ Rating Models Available Brand Advertising Recall Prices Search Engine Advertising Free Shipping Celebrity Appeal $ 12,063 0580 . 172.16