Question
Using concepts and theories from block 1, explain why zoom places high importance on innovation. You should consider how various business functions within zoom integrate
Using concepts and theories from block 1, explain why zoom places high importance on innovation. You should consider how various business functions within zoom integrate to facilitate innovation.
I have attached the case study to this.
The theories I thought about using are marketing mix
Competive advantage
market segmentation
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
