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using consultancy services as the business to be started in downtown Toronto, answer the above questions Location Analysis 1. Explain the general area where your

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using consultancy services as the business to be started in downtown Toronto, answer the above questions

Location Analysis 1. Explain the general area where your business will be located, describing the surrounding population of potential customers (provide numbers). Location Analysis 2. Describe any other factors in your choice of location, such as your proximity to transportation, suppliers, or relevant services. Site Analysis 3. Describe the site of your business, including any relevant details such as parking, neighbouring firms, visibility, and traffic (provide numbers). Site Analysis 4. Explain why this choice of a site is appropriate for what you are selling and appropriate for the customer groups to whom you are selling. Site Expenses 5. If you are leasing your business premises, outline the major provisions of the lease including all rental and maintenance fees and renewal terms. Or If your business is home-based, calculate what percentage of the home (square footage) will be used exclusively for business purposes. Explain the ownership or leasing arrangements of the home. Market Potential 6. Clearly define the market potential you will be estimating. Market Potential 7 List all the relevant data you have gathered, indicating the sources. Market Potential 8. Clearly explain any calculations or logic involved in estimating the market potential, and indicate the dollar value of your estimate. Competition 9. Name, locate, and briefly describe any direct competitors to your business. Provide an estimate of the sales of each, explaining your sources of information. Competition 10. Name, locate, and briefly describe any indirect competition. 5 5 5 5 5 5 Location Analysis 1. Explain the general area where your business will be located, describing the surrounding population of potential customers (provide numbers). Location Analysis 2. Describe any other factors in your choice of location, such as your proximity to transportation, suppliers, or relevant services. Site Analysis 3. Describe the site of your business, including any relevant details such as parking, neighbouring firms, visibility, and traffic (provide numbers). Site Analysis 4. Explain why this choice of a site is appropriate for what you are selling and appropriate for the customer groups to whom you are selling. Site Expenses 5. If you are leasing your business premises, outline the major provisions of the lease including all rental and maintenance fees and renewal terms. Or If your business is home-based, calculate what percentage of the home (square footage) will be used exclusively for business purposes. Explain the ownership or leasing arrangements of the home. Market Potential 6. Clearly define the market potential you will be estimating. Market Potential 7 List all the relevant data you have gathered, indicating the sources. Market Potential 8. Clearly explain any calculations or logic involved in estimating the market potential, and indicate the dollar value of your estimate. Competition 9. Name, locate, and briefly describe any direct competitors to your business. Provide an estimate of the sales of each, explaining your sources of information. Competition 10. Name, locate, and briefly describe any indirect competition. 5 5 5 5 5 5

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