Using economists' framework total revenue includes Multiple choice question. any increase in the value of the assets owned by the firm less the amount a firm receives for selling its product or service. the amount a firm receives for selling its product or service plus any increase in the value of the assets owned by the firm. the amount a firm receives for selling its product or service. Increases in the value of assets are irrelevant since it is not income. the amount a firm receives for selling its product or service less any increase in the value of the assets owned by the firm