Question
Using examples, indicate the sorts of situations, products, etc., where each of the following promotional tools might be used: a. advertising b. sales promotion c.
Using examples, indicate the sorts of situations, products, etc., where each of the following promotional tools might be used: a. advertising b. sales promotion c. personal selling d. publicity e. public relations .
Step by Step Solution
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Step: 1
a Advertising Example A multinational electronics company launches a new smartphone model and wants to create awareness among consumers They utilize t...
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A Survey Of Mathematics With Applications
Authors: Allen R. Angel, Christine D. Abbott, Dennis Runde
11th Edition
0135740460, 978-0135740460
