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Using examples to demonstrate your understanding, critically discuss the strategic benefits and possible challenges of Social Media Monitoring and Social Media Listening.
Using examples to demonstrate your understanding, critically discuss the strategic benefits and possible challenges of Social Media Monitoring and Social Media Listening.
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Definition of social media listening Also known as social listening this is the continuous monitoring and analysis of social media channels for positive and negative mentions and feedback about your b...
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Marketing An Introduction
Authors: Gary Armstrong, Philip Kotler
13th edition
013414953X, 978-0134149530
