Using Exhibit 1 & 2 from the HBR Case: Ratios Tell A Story - match the financial characteristics from columns 1 - 13 to the correct industry and provide reasoning

• airline,
• railway,
• pharmaceutical manufacturing,
• banking services,
• household electronics,
• discount general merchandise retail
• electric utility,
• restaurant (fast-food) chain,
• wholesale food distribution,
• grocery store chain,
• internet retailing,
• advertising agency services,
• software application development.

match each column with one of the industries. Please support the reasons for their pairings and cite the data that seemed most consistent with the industry characteristics they had emphasized.