Using Facebook to do customer behavior analysis,  Based on information gathered and their industry research, develop specific recommendations to add value to through integration of the customer value framework. Recommendations must be realistic and achievable within the operating constraints, capabilities, and budgets.
This section should contain the following key items:
1. Internal Influences
- Explain any relevant aspects of consumer psychology that would be present in the target market.
- What attributes of personality the consumers of the company display?

2. External Influences- Describe the social environment the company is positioned in. - Explain the situational influences.
3. Consumption Process- Explain the topics included within the consumption process.
4. Value- Is the company's products/service display utilitarian and/or hedonic value?
5. Relationship Quality- Describe the relationship quality between your company and its consumers.