Using financial ratios, you are required to produce a critical analysis of the profitability of British American Tobacco PLC. You should use the financial statements for both the years 2018 and 2019. This analysis should assess the profitability of the company. Comparisons for both of these years to one peer group company of your choice should be made. This should be based on the following 2 ratios Return on Capital Employed Operating profit margin. (750-1000 words)

	BAT	BAT	Imperial Brands	Imperial Brands
	2018	2019	2018	2019
Operating Profit Margin	42.6%	43.1%	46.0%	44.1%
ROCE	9.5%	10.5%	14.2%	14.4%