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Using Google Analytics UA- Google Merchandise Store CompanyOne wishes to understand its site visitors better to fine-tune its future marketing efforts. Understanding audience composition regarding

Using Google Analytics UA- Google Merchandise Store


 CompanyOne wishes to understand its site visitors better to fine-tune its future marketing efforts. Understanding audience composition regarding gender, age, and interests will allow CompanyOne to develop the right creative content and decide the media buys to make. Google Analytics has over 100 affinity categories such as:  Shoppers/Value Shoppers  Lifestyles & Hobbies/Business Professionals  Sports & Fitness/Health & Fitness Buffs  Technology/Technophiles  Banking & Finance/Avid Investors  Travel/Travel Buffs  Travel/Business Travelers  Media & Entertainment/Movie Lovers  Lifestyles & Hobbies/Art & Theater Aficionados  Media & Entertainment/Music Lovers  and many more ... Identify the top three affinity categories for CompanyOne by gender: male and female, from August 2020 to July 2021 in terms of the revenue from each affinity category. Please provide screenshots to support your answer.

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