Question
Using Hofstede's 6 dimensions (refer to the 6D model in the textbook), describe the cultural and organizational effects of Starbucks (a US organization), opening cafes
Using Hofstede's 6 dimensions (refer to the 6D model in the textbook), describe the cultural and organizational effects of Starbucks (a US organization), opening cafes in China. According to Hofstede, would the National Culture have a greater effect on employees or the organizational culture?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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