Using

https://www.otterbox.com/en-us/symmetry-series?scid=&gclid=Cj0KCQjw7pKFBhDUARIsAFUoMDZUd13-kwkhP0OpAodySdadZg6h4jCCut5joj7IJMCJbdL65F_p1S4aAkymEALw_wcB

Develop a comprehensive set of marketing mix (4Ps) decisions for this consumer product providing a rationale for your recommendations based on your analysis of the consumer product, the target market audience, and the marketplace. Your rationale should include statements that indicate why you think your approach is appropriate for achieving your marketing objectives. When developing your marketing mix decisions, discuss the following:

1. A. Product:Objectives, product concept (core, actual, augmented), product line strategy, service strategy, brand name and branding strategy, and packaging and labelling.
2. B. Price:Objectives, price policy and points' strategy, tactics, and terms and conditions.
3. C. Distribution:Objectives, channel strategy, channel management strategy, and CRM.
4. D. Communication:Objectives, positioning, key message, communication mix strategy, creative strategy, and budget allocation tactics.