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Using: Industry Attractiveness based on the Apple Company (Please see pages 163-168 in the textbook:ESSENTIALS OF STRATEGIC MANAGEMENT: THE QUEST FOR COMPETITIVE ADVANTAGE7e) As the

Using: Industry Attractiveness based on the Apple Company (Please see pages 163-168 in the textbook:ESSENTIALS OF STRATEGIC MANAGEMENT: THE QUEST FOR COMPETITIVE ADVANTAGE7e) As the analyst, you need to decide upon a list of 5-8 measures forIndustry Attractiveness

On the Industry Attractiveness side, you need to:

  1. determine 5-8 measures that you will use to analyze Apple (half of your measures may come from the book, the other half must come from you);
  2. show the importance/weight of each measure (be sure that the summation of your weights adds up to 100%); and
  3. give a rating (1-10) on each industry.

For example, some of Disney's industries are: streaming services, movies, and theme parks. So for this week, I would do the following (this is for only three measures and you are to pick 5-8):

Industry Attractiveness measure Importance/Weight Streaming Services Rating/Score Movies Rating/Score Theme Parks Rating/Score
Market Size and projected growth rate 40 8 (8 * 0.40 = 3.20) 7 6
Intensity of competition 30 9 (9 * 0.30 = 2.70) 7 7
Emerging Opportunities and Threats 30 6 (6 * 0.30 = 1.80) 8 5
Total 100% 3.20 + 2.70 + 1.80 = 7.70 7.30 6.00

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