Using information of singapore airlines and any additional current company research you have obtained, conduct an initial external analysis. Based on your analysis, create an initial EFE matrix and initial CPM matrix for your case company. Also create a 5-Forces Industry Analysis.To create the EFE and CPM, use the textbook-provided spreadsheet template and then copy and paste the resulting output matrices to a Word document. The 5-Forces Analysis is not available in the spreadsheet template so you can write appropiate text to analyze the industry using the 5-forces framework. you only have to submit the two matrices. in strategic management