Using IRAC, organize this issue into the various legal issues that arise, based on the concepts you just learned. Make sure to provide an in$-$depth analysis for each question.

TokTick star Kennedy Johnson, who is $24$ years old, has $2$ million followers. She features lifestyle hacks for the everyday college graduate starting out in life. She tackles basic issues, such as renting an apartment and budgeting. She also shares a little more of herself on MyTube, where she tries to be transparent to her followers by sharing her own struggles in life. As with all influencers, in addition to TokTick and MyTube, she has a presence on Hypergram and Notebook.

Although it seems like a one$-$person show, the Kennedy Johnson brand requires many employees for its smooth operation. Her corporation, Kennson Inc., was formed under the state laws of Delaware, even though Kennedy primarily runs her corporation from North Carolina. Kennedy is currently president and CEO of Kennson Inc.

She recently launched a new subscription called $$Adulting to Go$,$ an essential box filled with all the items a person needs to truly adult. Her marketing pitch is that instead of wasting time going to different stores, customers can get everything they need delivered to their door to save time, money and energy.

She works with a distribution company, Boxes R Us$,$ to help her in sourcing the items for her subscription boxes as well as mailing them out to customers. They offer to charge her $$2,000$ in initial startup fees. She accepts by paying the $$2,000$ and communicating the terms and conditions of her acceptance. She is drinking her signature green drink, which contains no alcohol but so many vitamins at the time she enters into the contract with Boxes R Us$.$

Ryan is Kennson Inc.$$s director and chief marketing officer. Ryan makes a marketing decision to use $80\%$ of Kennson$$s marketing budget into a campaign to target high school students. Market research showed that high school students had more disposable income because they usually live at home and are financially supported by their parents. He also believed that parents would want to give their high school students life skills before college, instead of waiting until they graduated from college. Ryan reasonably believed that high school students were a great target demographic for their subscriptions; he made the decision based on market research from the nation$$s most prestigious universities. Unfortunately, Ryan$$s decision results in a dramatic decrease in profits for Kennson and its shareholders. It turns out that high school students do not have as much buying power as Ryan had predicted. The shareholders accuse Ryan of breaching his fiduciary duty to the corporation.

Does Kennedy have a valid contract with Boxes R Us for the distribution of her subscription boxes?

What is Ryan$$s best defense against the accusation that he breached his fiduciary duty to Kennson Inc. and its shareholders?

If Kennedy wants to protect her brand name and logo$,$ what type of intellectual property should she apply for? Why?