Using Nike and Adidas as an example

Please summarize the following

A summary of the industry and company chosen.

An overview of the chosen company's liquidity ratios relative to the industry averages and to the competitor.

An overview of the chosen company's solvency ratios relative to the industry averages and to the competitor.

An overview of the chosen company's profitability ratios relative to the industry averages and to the competitor.

Describe the importance of the budgeting process in the chosen company relative to these ratios.

Prepare a reasonable objective for each of the four strategic areas of a balanced scorecard, including proposed key performance indicators for determining target achievement.

Identify which ratios impact capital budgeting decisions and explain how these ratios impact the decisions.

A concluding summary of how the chosen company performed compared to the competitor and the industry.