Using one of your two brands as context for your examples, come up with a JND marketing
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Question:
Using one of your two brands as context for your examples, come up with a JND marketing decision that is...
- Good for the company but bad for the consumer
- Good for the consumer but bad for the company
- Bad for the company and bad for the consumer
- Good for the company and good for the consume
Consider:
Above JND
Below JND
- At JND
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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