USING PESTELAssessment Background (Hypothetical): The Southwest Airlines Company isa major American airline headquartered inDallas, Texas. It is also one of the largest low-cost carriers in North and South America.Southwest has decided to join the Australiandomestic airline market. However, Southwestrequires critical and substantiated advice onthe possible strategic issues from Australia'smacro-environmental and industry dynamics.Critically analyze the australian donestuc airline market and southwest. Discuss the key strategic issues in the industry and what Southwest MUST do to enter and thrive in the australian domestic market. USING PESTEL STRATEGIC FRAMEWORK to explain southwest strategy and industry-related challenges that must be overcome for success entry and operation.