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Using Pestle analysis AND the Product life cycle for Sam's Chicken company to enter Chinese market, critically evaluate the opportunities for growth to establish an
Using Pestle analysis AND the Product life cycle for Sam's Chicken company to enter Chinese market, critically evaluate the opportunities for growth to establish an understanding of the competitive advantage at Sam's Chicken. You should justify at least 2 options and pathways each with identified risks and how they can be mitigated (Benefits and Drawbacks)
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