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Using Porter's U curve to explain why Air Berlin went bankrupt by using Porter's U curve. Calling itself a hybrid airline, Air Berlin attempts to
Using Porter's U curve to explain why Air Berlin went bankrupt by using Porter's U curve. Calling itself a hybrid airline, Air Berlin attempts to combine elements of a low fare/low-cost carrier while operating as a full-service network airline in most other aspects as well as to have a substantial charter business in Germany and other markets.
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