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Using Robert Cialdin's Six Principles : Reciprocity Scarcity Authority consistency Liking Consensus How did Microsoft increased its sales in industry specific cloud offerings? Case in

Using Robert Cialdin's Six Principles :

  • Reciprocity
  • Scarcity
  • Authority
  • consistency
  • Liking
  • Consensus

How did Microsoft increased its sales in industry specific cloud offerings? Case in point Microsoft's acquisition of Nuance.

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