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Using STP analysis, evaluate Hunley's market position against its competitors. Which market segment(s) should Hunley prioritize? How and why? Make your own perceptual map for

Using STP analysis, evaluate Hunley's market position against its competitors. Which market segment(s) should Hunley prioritize? How and why? Make your own perceptual map for Hunley and its competitors. How might this analysis inform Hunley's decision to make and sell the Titlark River Grand Bashara fly rod?

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