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Using the 4 bases of segmentation, choose either your own workplace or a business you are familiar with or interested in, and discuss the business's
Using the 4 bases of segmentation, choose either your own workplace or a business you are familiar with or interested in, and discuss the business's target customer based on each of the 4 bases. How ...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
