1. Using the Coca-Cola product, List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor's product. Discuss how the product fits your lifestyle or psychographic.
2. Based on Maslow's Hierarchy of Needs, what level of need will your 'improved' product meet? Explain.
3. Draft a mission statement for your product and set three (3) specific marketing goals you would like to meet in your marketing strategy.