Using the commercial A Doll Can Change the World by Mattel, https://www.youtube.com/watch?v=hXLiK8whHPc

What is the company's marketing strategy and position? What you think the target market is?

What is their value proposition based on the evidence in the commercial?

Is the marketing message in the commercial consistent with the message they are trying to convey through other forms of marketing (i.e. promotions, in store displays, etc.) and/or across their commercials (the latter applying only if you choose to analyze a series of commercials) , etc.