Using the company/organization that you have chosen for your marketing plan (final project), answer the following questions: My Company of choosing is NFL

1. Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2)
2. Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).
3. What types of advertising objectives would you recommend (see table entitled Possible Advertising Objectives in Chapter 15)? Reminder Advertising

Maintaining customer relationships

Reminding consumers that the product may be needed in the near future

Reminding

consumers where to buy the product

Keeping the brand in a customer's mind during off-seasons

4. How could a cloud based CRM tool help this company/organization?

Today's customers are bombarded by brand content from all directions. For example, think about all the ways you interact with companies such as Nike, Apple, or Coca-Cola. Integrated marketing communications means that companies must carefully coordinate all of these customer touch points to ensure clear brand messages