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Using the concepts of supply chain technology innovations in Chapter 14 of Coyle et al., (2017) select a company that is a leader in supply

Using the concepts of supply chain technology innovations in Chapter 14 of Coyle et al., (2017) select a company that is a leader in supply chain innovation. In 500 - 700 words, give the name of the company, describe the technology, why is the technology novel and how it is helping the supply chains.

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