Using the concepts, terminology and knowledge fromMarketing & Public Relations - Module 6, as well as the corresponding chapters in the textbook, consider the following:

• You have 30 Sales Execs working two waves per day on a 5 day work week.
• You need to generate 300 net tours (30 sales executives X 5 days per week X 2 waves per day) to them in a given week. (Net = Total Tours * Show Rate)
• You have $200,000 to spend on lead generation per week.

Presume that the costs, show rates and efficienciesin the fileIn Class Exercise - Lead Generation Worksheet-1.pptx,

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are reflective of the measures at your property.As the Marketing Manager responsible for generating a sufficient quantity of qualified tours for the sales team, answer the following questions related to your weekly tour production using the starterworksheetin the moduleas support.

1. Which Channel(s) would you use and why?
2. Given the $200,000 budget and the costs, show rate and efficiencies, how many sales were you able to generate from each channel and in total?
3. Which was your most efficient marketing channel?How do you know this?
4. Which of the channels that you used had the highest VPG?
5. What limitations restricted your choices in this exercise?In other words, think of completing this sentence, "If I did not have to consider _______________, I would have _____________ which would have resulted in ________________ and that would have been a better timeshare marketing strategy because ______________."