Using the current cell phone market identify where cell phones and tablets are in the product life cycle. You may use a table or diagram for this portion of the assignment.

2. Why do you think the products are in this stage in the product life cycle?

3. What stage will they move to next? How can they be moved back into the growth stage.

4. Who has the strongest brand identity in the cell phone market and why? Do you thnk this will continue out to 2020