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Using the data in Exhibits 1 and 3, calculate Apple's production figures for 2017-2019 in each of the three product sectors. Assume the market share
- Using the data in Exhibits 1 and 3, calculate Apple's production figures for 2017-2019 in each of the three product sectors. Assume the market share of each sector is the same and use annual average market shares.
- Using the data in Exhibit 1, estimate the relationship between production and time and predict the production in each product sector for the next three years.
- Calculate Apple's market share using the procedure in part 3A for the predicted three years, assuming the same annual average market shares.
Exibit 1 | |||||||
Item/Vertical | 2014-15 | 2015-16 | 2016-17 | 2017-18 | 2018-19 | 2019-20 | 2020-21 (Estimated) |
Computer hardware | 18,691 | 19,885 | 20,382 | 21,401 | 21,180 | 21,500 | 22,000 |
Mobile Phones | 18,900 | 54,000 | 90,000 | 132,000 | 170,000 | 214,000 | 220,000 |
Electronic components | 39,723 | 45,383 | 52,099 | 59,132 | 67,760 | 75,800 | 64,430 |
Exibit 3 | ||||||
Month | Global Market Share (in %) | India Market Share (in %) | ||||
2019 | 2018 | 2017 | 2019 | 2018 | 2017 | |
January | 22.85 | 19.64 | 19.73 | 2.74 | 3.07 | 2.31 |
February | 23.28 | 20.15 | 19.45 | 2.81 | 3.14 | 2.39 |
March | 22.4 | 20.83 | 19.5 | 2.81 | 3.34 | 2.56 |
April | 22.76 | 19.23 | 19.87 | 2.83 | 2.81 | 2.72 |
May | 22.66 | 18.97 | 19.32 | 2.75 | 2.65 | 2.63 |
June | 22.04 | 18.91 | 19.35 | 2.71 | 2.9 | 2.64 |
July | 22.01 | 19.4 | 18.78 | 2.65 | 2.87 | 2.61 |
August | 22.17 | 20.45 | 20.32 | 2.65 | 3.08 | 2.88 |
September | 22.48 | 20.66 | 19.37 | 2.62 | 2.96 | 3.12 |
October | 22.09 | 22.34 | 19.99 | 2.28 | 2.97 | 3.49 |
November | 22.9 | 24.44 | 20.34 | 2.5 | 2.91 | 3.32 |
December | 24.79 | 21.98 | 19.91 | 2.61 | 2.64 | 3.17 |
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