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Using the data in Exhibits 1 and 3, calculate Apple's production figures for 2017-2019 in each of the three product sectors. Assume the market share
- Using the data in Exhibits 1 and 3, calculate Apple's production figures for 2017-2019 in each of the three product sectors. Assume the market share of each sector is the same and use annual average market shares.
- Using the data in Exhibit 1, estimate the relationship between production and time and predict the production in each product sector for the next three years.
- Calculate Apple's market share using the procedure in part 3A for the predicted three years, assuming the same annual average market shares.
Exibit 1 Item/Vertical 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 (Estimated) Computer hardware 18,691 19,885 20,382 21,401 21,180 21,500 22,000 Mobile Phones 18,900 54,000 90,000 132,000 170,000 214,000 220,000 Electronic components 39,723 45,383 52,099 59,132 67,760 75,800 64,430
Exibit 3 Month Global Market Share (in %) India Market Share (in %) 2019 2018 2017 2019 2018 2017 January 22.85 19.64 19.73 2.74 3.07 2.31 February 23.28 20.15 19.45 2.81 3.14 2.39 March 22.4 20.83 19.5 2.81 3.34 2.56 April 22.76 19.23 19.87 2.83 2.81 2.72 May 22.66 18.97 19.32 2.75 2.65 2.63 June 22.04 18.91 19.35 2.71 2.9 2.64 July 22.01 19.4 18.78 2.65 2.87 2.61 August 22.17 20.45 20.32 2.65 3.08 2.88 September 22.48 20.66 19.37 2.62 2.96 3.12 October 22.09 22.34 19.99 2.28 2.97 3.49 November 22.9 24.44 20.34 2.5 2.91 3.32 December 24.79 21.98 19.91 2.61 2.64 3.17
Exibit 1 | |||||||
Item/Vertical | 2014-15 | 2015-16 | 2016-17 | 2017-18 | 2018-19 | 2019-20 | 2020-21 (Estimated) |
Computer hardware | 18,691 | 19,885 | 20,382 | 21,401 | 21,180 | 21,500 | 22,000 |
Mobile Phones | 18,900 | 54,000 | 90,000 | 132,000 | 170,000 | 214,000 | 220,000 |
Electronic components | 39,723 | 45,383 | 52,099 | 59,132 | 67,760 | 75,800 | 64,430 |
Exibit 3 | ||||||
Month | Global Market Share (in %) | India Market Share (in %) | ||||
2019 | 2018 | 2017 | 2019 | 2018 | 2017 | |
January | 22.85 | 19.64 | 19.73 | 2.74 | 3.07 | 2.31 |
February | 23.28 | 20.15 | 19.45 | 2.81 | 3.14 | 2.39 |
March | 22.4 | 20.83 | 19.5 | 2.81 | 3.34 | 2.56 |
April | 22.76 | 19.23 | 19.87 | 2.83 | 2.81 | 2.72 |
May | 22.66 | 18.97 | 19.32 | 2.75 | 2.65 | 2.63 |
June | 22.04 | 18.91 | 19.35 | 2.71 | 2.9 | 2.64 |
July | 22.01 | 19.4 | 18.78 | 2.65 | 2.87 | 2.61 |
August | 22.17 | 20.45 | 20.32 | 2.65 | 3.08 | 2.88 |
September | 22.48 | 20.66 | 19.37 | 2.62 | 2.96 | 3.12 |
October | 22.09 | 22.34 | 19.99 | 2.28 | 2.97 | 3.49 |
November | 22.9 | 24.44 | 20.34 | 2.5 | 2.91 | 3.32 |
December | 24.79 | 21.98 | 19.91 | 2.61 | 2.64 | 3.17 |
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