Using the databases required $($see below$),$ create a SWOT analysis for the company of your choice $($please see the exception list below for companies you MAY NOT select$).$ The purpose of a SWOT analysis is to help a company gather and analyze information $($internal and external factors$)$ that will aid them in decision$-$making. Once a company has a better understanding of all factors impacting the business, they utilize this information to plan, better prepare, proactively assess situations, and ultimately make educated, more$-$informed, strategic decisions. Developing a complete and thorough SWOT analysis provides insights to help marketers successfully implement the marketing plan and components, but also leads to successful business decisions in general.

As a reminder, a SWOT analysis consists of analyzing all factors, internal and external, that impact $($or could impact$)$ a company. The internal factors that could positively impact the company are called strengths, while the internal factors that could negatively impact the business are called weaknesses. The external factors that could positively impact the business are called opportunities, while the external factors that could negatively impact the business are called threats.